Privacy Policy

We are committed to protecting your privacy. We collect, store and use your personal data in accordance with the Data Protection Act 1998 and other applicable local laws.
Third Party Websites
This Privacy Policy does not apply to websites maintained by other organisations to which we link (including any of our partner boutiques) and we are not responsible for nor do we warrant or guarantee that the privacy policies of such other organisations comply with applicable law. When you place an order for products or services on our Website, some of your personal details that you submit at registration must by necessity in order to deal with your request be forwarded to the relevant partner boutique along with your order.
You do not have to give us any personal data in order to use most of our Website. However, if you wish to send us a message or chat online, receive our newsletter and special offers via email or order products and services, you will need to provide certain information to us. This may include your name, address or location, phone number and email address and when using our contact form, your message and any other information you wish to provide to us. Please note that in order to order products or services, you will need to register an account with us. You may personalise your account with a photograph or nickname. From your account, you can also invite your friends to shop at (e.g by email, Facebook or Twitter). Please ensure that you have the permission of your friends before sharing their contact details with us. We will let them know how we have received their details. Please make sure that you only forward emails to people you know would be happy to receive them. We ask for your phone number to allow us to process your order and to let you know the status of your order. This number may be given to our courier for delivery services in order for us to keep you informed. You may also choose to provide your date of birth and gender in order to provide you with a more personalised shopping experience. Please note we do not keep your payment card details on file. We use third party providers, including PayPal, to process payments, and only these entities see your payment card details. We also keep a record of the purchases you make from any of our partner boutiques. This means that we can help to deal more quickly with any queries or problems you may have and also to ensure that any information that we send you is relevant. When you visit our Website, we also automatically collect certain information from you. For more information about this, please see the "Cookies and other tracking technologies" section below. The information we collect allows us to: Provide the products and services you have ordered; To verify your identity and details of your payment method or credit card account; Administer our Website and provide customer services; Plan and manage our commercial business activities including analysis of your shopping habits, product and style preferences; Communicate with you (including via email or telephone where such contact details have been provided); Tell you about our offers, services or products; You agree that we may disclose your personal data to other companies within the farfetch group (listed on our Website) and to our and their service providers and agents for the above purposes. This will be done confidentially and only to the extent permitted under applicable data protection laws. Such service providers and agents may include without limitation, third parties who carry out customer service, payment processing services, identify verification and fraud management services, hosting and website maintenance. We may also release account and other personal information where it is necessary to comply with the law; enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, safety of Limited, our users or others. This includes exchanging information with other companies and organisations for identity verification and fraud protection purposes to the extent permitted by applicable laws. In particular, when you make a purchase from the Website, where we may make searches about you at credit reference agencies for such purposes. The agencies will record details of any search. This information may be used by other subscribers for similar purposes. Please telephone us on +8620-39388181 (Available Monday to Friday 8:30am-17:30pmTime in Beijing, China and Saturday  9am-16:00pm Time in Beijing, China) or use the contact form if you want further details about this processing or details of those credit reference agencies from whom we obtain and to whom we pass information about you. If we sell all or part of our business, or make a sale or transfer of assets, including a sale in bankruptcy or are otherwise involved in a merger or business transfer, we may transfer your personal data to a third party as part of that transaction. We may disclose aggregate, anonymised statistics about the number of visitors to our Website or number of purchases made to third parties including our investors. Transfers of your personal data Your personal information may be transferred to, and stored at a destination outside of the European Economic Area including the US. Such processing may be required in order to fulfil your order, process your payment details or provide support services.
To see all the personal data we hold about you or if you have any other requests about your rights (which may include a right to correct any inaccuracies or object to certain information, please contact us using the contact form or by phone on +8620-39388181 (Available Monday to Friday 8:30am-17:30pmTime in Beijing, China and Saturday  9am-16:00pm Time in Beijing, China). We may charge you a small fee for providing a copy of your information as permitted by law.